I admire Starbucks’ new “back to basics" approach. As much as I liked their breakfast sandwiches, the over expansion into CDs, DVDs, mugs, hot foods, and sludge like dessert drinks was taking the company in the wrong direction. In an effort to kickoff a return to being the “dedicated just to premium coffee” store they started as, the chain recently released promoted the Pike’s Place blend, named after their first store in Seattle. As much as I enjoyed the rich brew, it came with an unfortunate side effect. On the cardboard cupholders for their hot (and cold) drinks, they replaced the cartoony green mermaid I liked, with some sh$t colored, 70s comic book porn, topless mer-slut, holding her split and spread fins above her head. Not only was this, apparently original Starbucks’ symbol, hideous, I dare say it was nothing shy of offensive.To top it off, upon further inspection, it now appears the green mermaid emblem I had grown to love, is in fact a zoomed in picture of the brown merslut, where you just can’t tell that she was in the “ready for lovin” pose. It turns out, what I had always thought were two pieces of kelp she was peaking through, were in fact her mer-legs ready for action. Yuck.
Thankfully, whether it be because of negative feedback or the fact that the Pike’s Place promotion ended, my wholesome cartoon green sea princess has returned. Now if only I knew a way of purging that brown porn pic out of my head and could go back to believing what flanks my green sea lovely is just seaweed. Ah to be innocent again...
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2 comments:
what adds to the offensiveness of the whole image is the fact that Cartoony McClassy looks like she takes care of herself (you know, runs a comb through her merhair from time to time.) Then there's Slutty McSlutface who looks like one of those people who goes back to their 10-year high school reunion and everyone says "Um, that is just sad. She's really let herself go." Ew.
I guess as a native Washingtonian, I was kind of glad to see the old logo back, because I thought it was ridiculous to ban the thing to begin with. So what if she's spreading her deformed cleft tail and peddling her Satan coffee to us. It's tasty coffee if you can cut it down by a 1/4 (damn acidic coffee rips my insides to hell). The only offense is that she's a damn ugly sea hag in the original version (which I don't remember her being, btw. Goes to show how we gloss over the past) I'm torn between the original sea hag and the more beautiful green merwench.
And really, Max.... you didn't know the zoomed in version was still her holding her tails up for everyone to see? Shame on you, man.
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